coach Baike introduced

The original positioning to coach purse, CEO flange Kefu insights can be described as "sharply": "luxury entry level". The most lethal of the initiative is COACH average price at the mall almost its competitors such as Louis Vuitton, Gucci, CoachSuch as the price of half. This trick play immediate effect. Originally it was thought, the COACH trying to make a comeback, bound to stubbornly sticking to the route of the luxury item, coach outlet in the re-branding the image of a start position in the fingertips of the People First luxury. Its market pricing, COACH in the middle of the European premium brands with middle and low brand. Example, the European luxury brand handbags handbag prices to about $ 600 about $ 100-200, while the middle and low brand COACH price between $ 300-400. This stylish women always prefer to use the premium brands can easily acceptable prices. Accurate positioning, designer Reed Krakow is designed to create a stylish and colorful handbags and accessories, it will also make the brand more attractive.

Appointment from the flange Kefu coach briefcase Krakow since the COACH product line is constantly expanding new class goods such as watches, footwear, jewelry, hats, scarves and gloves. After a series of small clothing, increase the entire product family of COACH new vitality. Lightweight handbags more and more female consumers, COACH has launched a series of products to cater to this trend. Mentioned in fashion design, have to mention the COACH brand labeled products, carefully planned in 2001, is about to a chain of "C"-shaped pattern decorative products. coach chelsea series of products including handbags, hats and accessories. This series of products, the actual implementation of the brand COACH years of marketing part of the strategy. COACH designer culled from the historical archives of the company accumulated a chain of "C"-shaped pattern. But only as a marker of the brand, not as a new identity. COACH's usual style is simple, realistic brand. This design not only meet the present and concise fashion sense, but also retains the original design concept, so received by the market after the launch.

The advantage of distribution channels is also a key factor in the rise of coach madison. In order to increase efficiency, COACH in the 1990s began to strengthen the integration of distribution channel strategies. High-class department stores, specialized stores and the COACH website all unified together; mail and courier services are also added to the uniform distribution activities. COACH company operates more than 200 retail outlets in the U.S. and 200 stores overseas. In early 2002, cheap coach bags, and Japan's Sumitomo Corporation established a joint venture Japan branch. In addition, from 2005 COACH start and some well-known sales sites such as the Amazon, U.S. shopping, Macy net, so greatly expand their sales channels, on the open market have been great help!



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