Successful Promotional Gifts Strategy, answer 5 questions first.

"Promotion" is one of 4p classical marketing in a global marketing theory, We also find in the market, each company is not advertising, but without exception, each company carry out promotions. The promotional gift is a common and effective form of marketing. You often get silicone jelly watch, leather keychain, silicone power balance bracelet, silicone ion watch
But the gift promotional activities are numerous, but not all of them achieve success. From Three levels from the epistemological point of view, why will be a successful promotional gifts, we must first make sense what the promotional gifts are ? Why do promotional gifts (master common sense)? Second, we must figure out how to use it.
That is, how to do promotional gift (the skill). Finally, how to ensure the correct use of the high rate of things (not 100%), also how to make 10l marketing win 9 successful case.(handing of the nature and principle).
In order to do promotional activities more successful, it is better to know know 5 questions:
1:Do consumers know what promotional gifts are you doing?
To solve this problem is to issure the gift promotions by Stragegy.
If consumers do not know your gift promotions, even if your gift is very good, Nobody can be familiar with it, This is like a dancing party without applaud, a song no one will be cheering
Share your promotion of gifts, it is the basic principle of success.
In acutual operated case, The enterprise can use newspapers, magazines, television, Internet, radio, terminals, and many other communication tools to achieve this purpose. In this process, companies need to pay attention to the following three points.
1: The enterprises should take into account the cost of this.It won't be better while the more people know it.
2, To inform your target customers rather than all the people, therefore, the choice of the media should be divided. Your goal is sports enthusiasts? Well, you need to let them know that you promotional information and choosing the gifts are their favorite, such as power balance bracelet.
3, Successful gift promotion always is to spend the least money to achieve the best effect.
The important standard that measuring a promotional activitie is whether success or not, which can use short-term to stimulus long-lasting effect.
The ideal results of promotional gift: Enterprises hope that 20% ~ 30% of 1,000 individuals directly involved. (sweep stakes promotion is another matter); 70% to 80% of the people will purchase the products after the end of the promotional activities for the impact of the promotional gifts ; 100% of people know the gift promotion activity. You must hope to see a lot of people are wearing hand printed with your company logo, silicone jelly watch, metal keychain, and silicone power balance bracelet after the end of the promotional activities . The nature of promotional gifts is to use an activity to influence a target group.
Second, know that consumers are willing to come?
This requires enterprises to solve the problem of attractive promotional gifts. Enterprises must remember that a not attractive gift promotion , even to be held in the consumer's doorstep, consumers would not come - because consumer's time is valuable. Thus, the attractiveness of the gift promotion must start with a good design.
The attractiveness of promotion gifts is from many aspects, for example, consumers may come for your novel promotional gifts. When a articles for daily uses company holds promotional activity ,it uses their key products, silicone power balance bracelet as promotional gifts when their key products, silicone power balance bracelet as promotional gifts , in the event of the day, which attractes large crowds. If you sell children's products, you use the silicone jelly watch fashion and beautiful silicone toy watch as a gift, can children not like to come?
This requires enterprise to solve a question, the question about the attraction of gifts which are promotional gifts. Enterprises must remember that if a gift promotion loss attraction, even to be held in the consumers's doorstep, they would not come as well. It is because of consumer time is also valuable. Thus, a gift promotion must be started from good design on acctractiveness of gifts.
The attractiveness of promotion gifts are from many aspects. For example, consumers may come for your fresh promotional gifts. A groceries company use their key products-silicone power balance bracelet as the promotional gifts in a sales promotion. So at that day, they attracted large crowds.
If you do children products' business, you use the fashionable silicone jelly watch and beautiful silicone toy watch as a gift, a child can not like to come?
1, The point of attraction should be aimed to your consumer group.
The bigest failue is to attract irrelevant bystanders but not the target consumers.
2, Grasping the intensity of promoting promotional gifts.
An intensity directly affects how much of profits an enterprise will lose. An enterprise should select a product as 10% of the profit, or 20%? This needs careful consideration. If stimulus is too small, consumers are not interested, while the stimulus is too great that will lead to two questions: Firstly, normally if we select the range of 10% it will attract consumers, but if we select 20%, 10% of them would be wasted; Secondly, overly promotional means that the profits of loss will be larger. According to the marginal effect theory, a large range of proportion could not bring the same impact and results. On contrast, a small activity, may just cost a cheap towel cake is enough. So, as a home appliances company, you will not give refrigerator during a promotional activity as a gift, but a stick of magnetic refrigerator will be very persuasive.
Third, while consumers want to come, could them come?
This question needs to solve weather the time and location will be convenient to consumers.
1.Selecting a appropriate time for consumers.
Acturally, in general, enterprises will always arrange short-term promotional activity on holidaies. This will basicly avoid the conflict between working time and producing time. However, apart from the large selection of the point of time, the other easily overlooked details by many companies should also be taken into account.
For instance, while an enterprise arranged gift promotional activities based on time, they did not take the weather conditions into consideration. As the result it was driving rain during the activity, and money was paid at the as per regular while gifts of silicone power balance bracelet , toy watch did not be sent out. Hence the affect of activity was greatly reduced.
Another enterprise, while they were launching a business gift promotional activities, there was a local major lottery scratch card activity, the results was that all the consumers were attracted and went off. Therefore, we must focus on all details of promotional activities and gifts.
3. Selecting a good location which is convenient to the consumer coming.
In the fast moving consumer goods industry, promotional gifts tend to choose the location of the flow of people in downtown or large stores. But companies must also need to concern about other related information, such as a better choice in the downtown and other locations, its cost tends to be relatively high. Therefore, on the aspect of specific choice of locations, weather an enterprise would consider about a relatively low cost with the same effect in a not busy site?

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